National Sales Head – Biscuits

About The Job

A subsidiary of a well-established multinational group, this organization is a leading consumer goods distributor in West Africa. Specializing in the distribution, marketing, and import of premium food, non-food, and beverage products, including alcoholic and non-alcoholic options. Leveraging extensive market expertise, innovative strategies, and strong partnerships, the company ensures efficient distribution and consumer satisfaction. As part of a global supply chain network, it is committed to delivering world-class solutions and driving growth in competitive markets.

Job Summary:

National Sales Manager responsible for driving brand commercial strategy, achieving sales targets, and leading a national sales team within the distribution network. Focus on profitable sales growth, strategic planning, and strong client relationships. Reports to the General Manager.

Key Responsibilities (KRAs):

• Strategic Sales Leadership: Develop and execute national sales strategies, align with cross-functional teams, and create sales plans/budgets.
• Team Management: Lead and mentor Zonal Sales Managers, foster collaboration, and support product distribution.
• Market Analysis & Client Engagement: Identify market opportunities, build client relationships, and address client needs.
• Sales Performance & Reporting: Oversee sales, promotions, and collections; maintain reporting tools; and prepare sales reports/presentations.
• Promotional Activities: Plan and coordinate promotional events and trade shows.

Education: Bachelors degree preferred.

Experience: Minimum 10 years in sales, particularly in FMCG (biscuits), should be currently at a Zonal/Regional Sales Manager role with strategic sales process experience.

Skills:

• Strong leadership, strategic planning, and project management.
• Excellent communication and presentation skills.
• Proficiency in MS Office and sales reporting tools.
• Ability to meet deadlines and work under pressure.
• Team player.

If you are willing to explore this opportunity, we’d love to hear from you!

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